• Facebook vs. the Splinternet

    The challenge upon us now is the Splinternet — Forrester’s term for the fractionalizing of the web due to multiple apps, platforms, and devices.  (More at  http://bit.ly/cvFm2r).

    If all these options are making you nostalgic for good old mass marketing, here’s a bit of good news – a recent study by the Pew Internet & American Life Project shows that the freqency belongs to Facebook.

    You can check out the charges in full, but what stood out to us was that 48% of 18 to 34 year olds check Facebook when they wake up…that’s no small factoid. Good to know that, Google + notwithstanding, you can look to power numbers like Facebook’s to aggregate your audience.

    Want more? Read this article to learn more about studies like  and ROI Research have showed us how offline habits are effected by social network participation.

     
  • Twitter Followers Intend to Purchase

    Online consumer studies have proven that Twitter followers are more likely to buy and recommend products, as covered in this great Mashable article.  They explain, “84% of followers read tweets posted by the brands they follow, only 23% claim to tweet about the brands they follow.”   We certainly all want as much consumer conversation about our brands as possible, but in the meantime we feel good about the 84% who are listening to us.  Keep Tweetin’!

    Top 5 reasons Twitter users follow brands:

    • 64%: I am a customer of the company
    • 61%: To be the first to know information about the brand
    • 48%: To receive discounts and promotions
    • 36%: To gain access to exclusive content
    • 28%: To receive content/information to retweet and share with others
     
  • TEMPO’s Latest Ventures

    We’ve recently had the opportunity to hop around the city meeting some fabulous new companies and becoming acquainted with several innovative brands.  First we went to Kosherfest, which has become an increasingly popular event as kosher foods have become recognized by the general population as a guarantee of purity and thoughtful manufacture.

    Our favorite product of the event was a delicious chocolate-toffee-matzah brand called “Matzel Toff!” They offer several different varieties, but we instantly took a liking to the Dark Chocolate with Sea Salt.  The concept is similar to a chocolate covered pretzel with the sweet & salty combo, but Matzel Toff is even better with the twist on the most traditional Kosher treat.  As Phillip and his team (pictured with us to the left) explain, “Matzah needed a gourmet makeover, and our toffee-chocolate is the perfect fit!”

     

    Next stop… New York City’s Chocolate Show!  Needless to say, this is one of the difficult parts of our jobs– working hard, walking from chocolate booth to chocolate booth, tiring our taste buds… just to find the city’s best tasting chocolate products!  Luckily, Salt of the Earth Bakery made it pretty easy on us… their chocolate chip cookies with Maldon Sea Salt were hands-down the best we’ve ever had (and we know our cookies).  They also have scrumptious brownies that boast the unique flare of cinnamon and hints hot pepper.  Go ahead, here’s a list of places you can buy their products… you can thank us later.

    In general, it was amazing to see all the new chocolate products that companies have come up with.  We saw (and by saw, we mean ate) it all… spicy hot chocolate, goat cheese chocolate truffles, ginger root chocolate, energy chocolate bars!  For our sake, we’re going to stick with the theory that chocolate is actually good for you

     

     
  • Your Instant 2012 Marketing Plan

    CMOs – Here’s your marketing plan for 2012. Insert your brand, and go have a mojito.  We’ve got you covered.

    1) Mobilize your site.

    Everything is going mobile, so take a look at the most visited pages on your site, strip the rest of it out and get it programmed for mobile. (Questions? Read this: http://bit.ly/mQrOIk)  Drupal and other mobile-friendly sites can detect the type of device the site is being read on and adapt to fit.  What you have to do is think about what the ‘on-the-go’ user wants. Hint: it’s not all those SEO pages.

    2) Facebook Commerce.

    Gee if only you could put POP right next to fan feedback…um ta-da! You can. Facebook Commerce may not replace your ecommerce site (yet) but is a great place to beta test your star products in 2012.  Walk before you run…but definitely walk this way. http://bit.ly/l6WcJF (page 15)

    3) QR tags on your Packages, Boxes, and Bags

    QR (Quick Response) codes are those squiggly squares you’ve seen on everything and wondered if anyone used.  Well, they are getting used – increasingly.  What they could help you do? Close the communication gap at the shelf – the Zero Moment of Truth Google sang about.  (Read here: http://bit.ly/lnvicj)  What would you say on your package if you only had the space?  Now you have it – sell away, promote away. The QR tags can be generated free, so all you have to do is provide the content they link to.

    Happy?

    Now, about those mojitos: http://allrecipes.com/Recipe/the-real-mojito/detail.aspx

     

     
 

Resources

TEMPO Introduction

A quick introduction to TEMPO Strategic.

A visual guide to SEO
Uncovering Business Breakthroughs

The Tuned-In process by pragmaticmarketing.com

Web Analytics 101. Trinity: A Mindset & Strategic Approach

by Avinash Kaushik

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