Archives for Specialty Food-Industries

Trend Convergence For the Food Marketing Industry

We see three threads coming together that could spell opportunity for food marketers. First, IRI MarketPulse Survey Q4, 2014 came up with this prediction for 2015 CPG shoppers: 43% of Shoppers plan to buy large packages to get the lowest price per serving. 43% is a big number, but so what, you say? Bulk is nothing new to the likes
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140 Bites – Trendwatching at the Fancy Food Show

Who wouldn’t love the New York Fancy Food Show?  Walking around eating in the name of specialty food marketing is something I look forward to every year.  The other treat? Trendwatching.  There was the year of mustards, the year of salsas, the year of artisanal chocolates, the year of tea.  This year? Quick high-impact bites.  Brownie Brittle  delivers just the
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Specialty Food Brands – David versus Goliath battles

  We worked with Rena through the creative food company she founded in 2000 with Tom Eckerle, Soup to Nuts.  Together they created and photographed over 200 recipes for our agency client, Arla Foods. Rena’s expertise in every aspect of food, from recipe creation for the home cook to food service design to the taste preferences of individual markets, was
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Pinterest Marketing Matures for CPGs

Boris is the keeper of the data around here and he called me over the other day all excited.  I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website.  This is huge, people. With 70 million users – 80% of them female, Pinterest
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You Like Me, But Are We Friends?

How and Why Brands Should Get Personal in Social Media   I’ve been managing the social media community for one of our brands for a year now – Facebook and Pinterest primarily. My M.O. has always been to represent the voice of the brand–not my own voice. My passion for food drives the content, but I’ve always stayed in the
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Corporate Social Responsibility as a New Way of Marketing

A few blogs ago, we mentioned the HBR study that showed that consumers align with brands that share their values.  Does that translate to revenue?  It’s starting to. A March 2012 Nielson study determined that “46 percent of global consumers are willing to pay extra for products and services from companies that have implemented programs to give back to society.”
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Food Marketing and Trends at the Fancy Food Show

Tempo is a regular at the annual Summer Fancy Food Show where we often get our inspiration for food marketing. Partner Angela Cason gave a speech on “Mobile and the Modern Consumer,” which you can view here. We also visited our clients’ booths and sampled incredible treats from around the world (it’s a tough job, but Tempo’s got to do it.) Some of
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