CASE STUDY
Arla
Up To Speed Online & Off
For the US division of Arla we consolidated all web assets to one system, to increase efficiency and to create an infrastructure that allowed the brand managers to explore more digital avenues and measure the success.
With the platform in place, we launched a consumer engagement plan coordinating in-store display, print ads, recipes, newsletters, Facebook, online sweepstakes, and coupons nation wide, so that the ‘real’ and ‘virtual’ worlds support one another.
Results?
The client’s first truly integrated marketing program has already boosted category sales 10%.
