Tempo Strategic: Get up to speed

Project Scope:

• brand communications & positioning
• web site re-design
• SEO (onsite and off-site), Local search optimization
• Google Pay-Per-Click & Pay-Per-Call, Bing Pay-Per-Click, Yelp-Pay-Per-Clic
• Lead analytics, Website stats, call tracking analysis

Google is, just as many other websites and portals, always struggling to stay relevant to its users. Relevancy for Google lies in the Search Engine Result Pages (or SERPs). In the last couple of years localized social media success stories and the rapid growth of mobile search promted Google to focus heavily on local results in their SERPs.

If you offer local services or if you have a brick-and-motar retail location you can not afford to neglect your localized web presence. As part of our service offerings we work with our client to use all important available services to create more awareness and visibility online for them. Being found is the first step for new business.

Below a case study with some results that show how we utilized local optimization for a regional self storage service.

Location drives self-storage, so we made local drive part of the marketing. We focused on local, organic Search Engine Optimization, and online services such as Google Places and Yelp to direct search to the clients lead generation web site, populating profiles following industry best practices for each of the 14 locations of Hampshire Self-Storage.

In 6 months we:

• Increased search  impressions for the site by 228% and click-through by 288%, increasing the traffic by 226%
• for  Google Places and Google Maps by 36%, and raised organic Google Search result impressions for this location by 56%
• Multiplied Yelp impressions 11 times
• Raised new visitor traffic to website from this region by 700%
• Cost per lead was reduced by 94%

How would results like that impact your bottom line?