CASE STUDY
Ruby Tuesday
Data Diving for Insights
To develop content and information for the Ruby Tuesday website, we collaborated with an expert team in the food industry.
A deep dive through the website analytics data and user-research revealed key insights on browsing habits of users that led to a fresh focus on the location finder functionality and mapping support.
As a result Ruby Tuesday started a trend in the industry to publish their nutrition facts on their website and menus. A new category for “Smart Eating” was introduced and the Wall Street Journal covered the new intiative with a front page article.
