THE TUNING PROCESS
Develop The Score
Our Strategic Planning process is based on user behavior, and aligns your marketing initiatives with your core business goals.
For example:
We study in-store purchasing behavior through ethnographic studies so that our programs will get the attention we expect…we use search behavior to develop content strategy and wireframes. We analyze Facebook feedback to determine which types of messages elicit commentary, and use that data to inform our content strategy.
For an eCommerce site, we researched user needs and made changes that reduced abandonment from 26% to 5%, adding an estimated $4.5 million per year to the client’s revenue stream.
Next step: Orchestrate + Execute
