Is Traditional Media Finished, Multi-tasking Away From Television
…Are you telling us your family doesn’t watch television like this each night anymore?!
We all know how times have changed rather drastically. Whether surfing the internet on your phone, computer, tablet, updating your Facebook status, or flipping through a magazine, we’re never JUST watching the tube anymore (because the new tube is Youtube).
Which means the traditional TV media buy leaks impressions like a sieve. Check out this article to see which demographics are most likely to be distracted while watching television… And if you’re reading it while watching TV after a long day of work, consider yourself part of the 56% of people who will do so. We got you!