Archives for beauty

Pinterest Marketing Matures for CPGs

Boris is the keeper of the data around here and he called me over the other day all excited.  I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website.  This is huge, people. With 70 million users – 80% of them female, Pinterest
Read More

Maximizing Mobile and Marketing Automation for Beauty

With the number of US smartphone owners officially passing more than 50 percent of the population, marketers realize that these devices are shaping consumer behavior and purchase decisions at astonishing rates. Shoppers’ ability to access the internet on the fly affects all stages of the purchase cycle. Consumers constantly reach for their phones for product reviews, price comparisons, coupons, and
Read More

Luxury Brand Marketing: It’s Leadership

The New York Times  article “Next Step for Labels: Cyberboutiques” highlights the forays luxury brands are making into out-cooling each other online.   Luxury brands such as the new http://www.zegnainstore.com/, which can’t decide whether it’s a really slow video game or a shopping experience, are relying on ‘a wow factor’ of website production value to establish luxe on line.  But as
Read More