Archives for education marketing

How should college admissions change?

In the wake of the admissions scandal in which 50 people have been indicted for paying to get their kids into top schools, University Presidents have issued strong disavowals — of their coaches. Yale’s Peter Salovey sent a letter to all alumni referring to ‘former coach who no longer works at the university.’ Wake Forest’s President Nathan Hatch has put volleyball coach Bill
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Porter’s Five Forces: Focus on Higher Education Marketing

Higher Educators have more varied challenges than perhaps any other field. You have enormous client service issues, administrative challenges, budget challenges, etc. Day to day crisis management gives you little time to think about the big picture – and when you do, focusing the conversation on workable solutions usually entails negotiations across departments and lines of authority. Here’s a tool
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Insights in Education Marketing – Is Summer the new college year?

Once upon a time summer school was viewed as remediation.  Now summer is becoming the hottest option in college education — in more ways than one.   According to a long-term tracking study by the US Department of Education, 63% of all undergraduates attended school during summer terms.1  Beyond the two-semester tradition Colleges increasingly see summer as an opportunity for
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Focus Groups in the Digital Age

A conversation with Anne Brown, moderator with JSC Consumer Insights, Inc. AC:  Clients often ask us for help choosing the right type of research – and new methods are coming out all the time.  Our recent qualitative work with you and JSC led to significant changes in marketing strategy – and tangible successes.  So why does it sometimes feel old-fashioned
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The Millennial Behavior Change and How Education Marketing Must Adapt

As an education marketer, you have more stakeholders with more different needs than any other sector. Prospective students, parents, alumni, faculty and administration pull your messaging in different directions. How do you serve all masters – especially the millennials who have abandoned most traditional channels of communication? Well, there may be a new set of tools that can help you
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Social Media and Digital Marketing for Education: What We Learned at NAASS 2013

Last month, we were invited to join a panel about digital marketing and social media for education at the New England division of the North American Association of Summer Sessions annual conference. Twenty directors and deans of regional summer sessions participated in the event, hosted by Yale in New Haven.  The Q&A session shed light on some of the difficulties
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