Archives for social media strategy

The new second opinion: How digital engagement is changing healthcare

Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Budgeting for Small Brand Marketers needs Marketing Effectiveness

2015 is coming.  Time for ambitious brands with limited budgets to make really tough choices.  We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000.  So we hope you’ll find this helpful: Two things to know about changes in Social Media Be aware that an algorithmic change will drastically reduce your Facebook exposure:  Facebook
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The Three Gaps that are killing your Digital Strategy

Internal Gaps, Vendor Gaps, Strategic Gaps. Many clients have one or more of these critical gaps in their capabilities, and its keeping them from achieving their marketing potential online. Is this you? You have Internal Gaps How’s your technology and in-house capabilities? Website platforms have evolved tremendously in the last few years providing greater flexibility and actionable insights. You need
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The Inside Scoop on Facebook Likers

After reading this article about what Facebook users are thinking about “Likes”, we decided to ask our very own Social Media Community Manager to give us her input by answering a couple questions for us.  Ladies and Gents, Introducing Tiffany Petrosino!
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