Archives for Food Marketing Agency

How to use live sampling for Specialty Food Marketing

It’s easy to see why live sampling is popular with brand managers.  Product costs are above the line and sampling overcomes consumer reluctance.  Stores like Costco have made sampling integral to the shopping experience, and done right, sampling can comprise a key piece of the marketing puzzle. Research on consumer conversion proves sampling has the greatest impact on consumer purchase
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Making Friends Across the Aisle in specialty food marketing

It may not make you popular if you’re a congressperson, but if you’re in specialty food marketing,  take a tip from Nielsen’s report on snacking: crossing the aisle to create promotions across the store is the path to success.  They measure and rate correlations on ‘high connectivity” purchases: for example, fresh chicken breasts, which have strong positive correlation with 133 other
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Trend Convergence For the Food Marketing Industry

We see three threads coming together that could spell opportunity for food marketers. First, IRI MarketPulse Survey Q4, 2014 came up with this prediction for 2015 CPG shoppers: 43% of Shoppers plan to buy large packages to get the lowest price per serving. 43% is a big number, but so what, you say? Bulk is nothing new to the likes
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5 Fun Facts about the Celebrity Chefs Stamps Chefs

The United States Postal Service issued the limited edition of Celebrity Chefs Stamps in September and we love the idea, but the selection at first glance seems random, right?  But we did a little digging for you and found these delightful connections:
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140 Bites – Trendwatching at the Fancy Food Show

Who wouldn’t love the New York Fancy Food Show?  Walking around eating in the name of specialty food marketing is something I look forward to every year.  The other treat? Trendwatching.  There was the year of mustards, the year of salsas, the year of artisanal chocolates, the year of tea.  This year? Quick high-impact bites.  Brownie Brittle  delivers just the
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