Insights in MarTech: An interview with Boris Bauer

Romanoff Consultants a provider of marketing automation best practices and strategy invited Boris to participate in their MarTech Braintap Podcast.   Inga: Welcome to the weekly “MarTech Braintap,” weekly insights from Marketo consultants in New York. I’m Inga Romanoff. Robert: And I’m Robert Vo. Inga: All right. And today, we have a special guest. Boris Bauer and I have actually known each other
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Driving your business with data – think like Bezos

As the New York Times reports, the disruptive power of Amazon’s purchase of Whole Foods has the investment and consumer products worlds in a swoon, with good reason. But as NPR’s Jacob Margolis pointed out on Marketplace, online delivery is only part of the story. The real value in the purchase is the data. We have a few thoughts on
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The Importance of Experimentation in Optimizing your Campaigns

Think with Google just published a Sprint case history showing the sales bump from the “digital halo.” That’s a marketing term that loosely translates to “everything that happens because of digital engagement doesn’t necessarily happen in the digital world.”  In Sprint’s case, digital sales from an increase in digital spend went up 22%. That’s great. Even better was the “halo”
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Should you advertise with Amazon? Social Media partner with programmatic platforms to power new ways to target advertising

Ad platforms aren’t just for advertising networks anymore.. The social media giants have awoken to the power of their own databases are are partnering with Demand Side Platforms (DSPs) to deliver custom networks to advertisers. Amazon has launched the Amazon Advertising Platform, Facebook Audience Network is booming, and Quora is jumping in. Here’s what you need to know. Back up
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The new second opinion: How digital engagement is changing healthcare

Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Two sides of the same coin: valuing LinkedIn

We had one of those Rashamon conversations with a prospective client yesterday. We manage digital ad campaigns for a number of clients, so for B2B clients, sooner or later the conversation gets around to LinkedIn. As it happens, we’ve had some very strong results: finding new prospects, raising the quality of applicants, and filling the seats for our educational clients
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The intersection of PR and digital

A conversation with Ralph Katz, Owner, and Anne Green, President, of CooperKatz & Company and Angela Cason, Chief Strategy Officer, TEMPO Strategic. Overview: In March 2017, TEMPO Strategic moved into the offices of CooperKatz and began working with them to augment their PR efforts for clients. The following is a discussion of the challenges across our respective fields.   Earned,
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Where your customers are: how to take you corporate social media to the next level

I’ve just read The Incite Group’s “State of Social Media 2017”. They focus on corporate social media implementation: how participation is spreading throughout organizations from top to bottom (a good thing) and whether ROI is being tracked (so-so). But if you’re pondering your corporate media strategy, keep in mind that there’s a bigger world out there than just the social
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The next four years – what Trump policies may mean for higher education

What do the next four years mean for four-year institutions? What President Trump has said and what will happen are anyone’s guess. College Educated Voted for Trump First, let’s put aside the commonly repeated myth that he was elected by the uneducated. Voters with only a high school education actually made up only 18% of the electorate. The majority of
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Porter’s Five Forces: Focus on Higher Education Marketing

Higher Educators have more varied challenges than perhaps any other field. You have enormous client service issues, administrative challenges, budget challenges, etc. Day to day crisis management gives you little time to think about the big picture – and when you do, focusing the conversation on workable solutions usually entails negotiations across departments and lines of authority. Here’s a tool
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