The next four years – what Trump policies may mean for higher education

What do the next four years mean for four-year institutions? What President Trump has said and what will happen are anyone’s guess. College Educated Voted for Trump First, let’s put aside the commonly repeated myth that he was elected by the uneducated. Voters with only a high school education actually made up only 18% of the electorate. The majority of
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Porter’s Five Forces: Focus on Higher Education Marketing

Higher Educators have more varied challenges than perhaps any other field. You have enormous client service issues, administrative challenges, budget challenges, etc. Day to day crisis management gives you little time to think about the big picture – and when you do, focusing the conversation on workable solutions usually entails negotiations across departments and lines of authority. Here’s a tool
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How to use live sampling for Specialty Food Marketing

It’s easy to see why live sampling is popular with brand managers.  Product costs are above the line and sampling overcomes consumer reluctance.  Stores like Costco have made sampling integral to the shopping experience, and done right, sampling can comprise a key piece of the marketing puzzle. Research on consumer conversion proves sampling has the greatest impact on consumer purchase
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Your Go-to-Guide for Self-Storage Website Design

What makes a great self-storage website design?  Having won the Internet Marketing Association’s “Best in Class” award for our Hampshire Self Storage website design with a near-perfect score, we feel confident in our insights – so we thought we’d share our top tips with you. THE FUNDAMENTALS  Here are the fundamentals to setting up a website that will attract and
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Changing Strategy With Michael Porter’s Five Competitive Forces

One of the books we’re fascinated by right now is The Lords of Strategy: The Secret History of the New Corporate World, by Walter Kiechell III, (Amazon: http://amzn.to/ohqbLp).  Walter is a clear-eyed, thorough, and erudite journalist who honed his craft at Fortune, and Harvard Business Publications. What’s shocking to realize is that 50 years ago, strategy didn’t exist in corporate America.
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Five Rules of US Consumer Engagement for Imported Foods

Imported brands have challenges that ‘native’ American brands can’t imagine. To begin with, your branding is likely to be dictated by a global home office with little insight into the American market. And for many brands, although the U.S. looks like an enormous pot of opportunity, with, at last count, 682 different grocery chains, the splintered distribution system is simply
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Insights in Education Marketing – Is Summer the new college year?

Once upon a time summer school was viewed as remediation.  Now summer is becoming the hottest option in college education — in more ways than one.   According to a long-term tracking study by the US Department of Education, 63% of all undergraduates attended school during summer terms.1  Beyond the two-semester tradition Colleges increasingly see summer as an opportunity for
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What’s the first question of your new marketing agency?

If you’re looking online for a marketing agency to help you, good luck.  We’ve poured over competitive websites and if you can tell us all apart, you’re a genius. But I may have figured out a way to help. I just got off the phone with a friend who runs a creative agency and while we were talking, I pulled
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Making Friends Across the Aisle in specialty food marketing

It may not make you popular if you’re a congressperson, but if you’re in specialty food marketing,  take a tip from Nielsen’s report on snacking: crossing the aisle to create promotions across the store is the path to success.  They measure and rate correlations on ‘high connectivity” purchases: for example, fresh chicken breasts, which have strong positive correlation with 133 other
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