Education Marketing

Whether you’re recruiting high school students, summer students, adult learners, the local community, or the international student pool, you need a team that understands the pressures you face in education marketing and that can advise and assist you in both reaching and recruiting each segment of your target market. We’ve worked successfully with colleges, universities, and graduate programs for over 14 years, increasing inquiry and enrollment, increasing the quality of applicants, filling classes and filling individual courses.

Changes in education call for changes in educational marketing

You’re facing massive institutional and market challenges.

  • Market forces have eroded the old paradigm that a degree guaranteed employment and success, undercutting your value proposition and bringing competition from alternate institutions.
  • Online courses require a distinct set of marketing tools, from content creation to digital marketing.
  • Many institutions have turned to the ready market in international students, which brings new challenges in communication, recruitment, and class composition. And now that market is shifting, as the strong dollar decreases affordability and the impact of the east declines as the steady stream of students slows.

Reaching and Tracking Prospects

Reaching prospects is also changing, as the popularity of media channels shift toward video and visuals, and meeting those content needs increases challenges and budget demands. You may be struggling to implement proper event tracking, or need analysis of the data to be presented in an actionable format. Students now expect increased attention and personalization, and may melt away if they don’t think you’re paying attention. These are all areas where we help our clients plan, execute, and measure results.

Take a look at the services we offer for this field and our case studies, and give us a call.