Specialty Food Marketing
You need a team of food marketing experts that can help you differentiate your brand for the broker and buyer, increase consumer trial, establish usage and repurchase and avoid the margin-killing price promotion trap.
We’ve worked successfully with specialty food brands for over 25 years. We are thought-leaders and educators for the specialty food category with a deep understanding of the specific issues you face.
Established brands face a challenge from the current focus on craft and locavore products, and of course, the increasing sophistication of private label brands.
Nevertheless, marketers in specialty food are poised to emerge big winners in the next few years as social and mobile media evolve to support hard-to-find specialty brands, and Amazon’s expanded distribution centers build the market for direct sales.