SEO Checklist for Writers (2019)

Why an SEO checklist for writers? Because the rules are always changing. I was reading Google’s 200 Ranking Factors by the brilliant Brian Dean. He outlines what SEO specialists are focused on. But as a writer of online content, not all of it was relevant. So I made an SEO checklist of the parts that helpful and actionable when I’m writing
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How to Create Lead Generation Ads on Facebook and Instagram (March 2019)

Sections: What are Lead Generation ads? How to set up Lead Generation ads Step-by-Step Guide to Setting up Lead Generation Ads How to Create an Instant Form to collect leads directly on Facebook/Instagram If you’re reading this, you’ve likely hit a snag when creating a Lead Generation campaign on Facebook Ads Manager, so you turned to Google, and Google in
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How should college admissions change?

In the wake of the admissions scandal in which 50 people have been indicted for paying to get their kids into top schools, University Presidents have issued strong disavowals — of their coaches. Yale’s Peter Salovey sent a letter to all alumni referring to ‘former coach who no longer works at the university.’ Wake Forest’s President Nathan Hatch has put volleyball coach Bill
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Why your media strategy needs a halo

It’s all too easy to get caught up in the excitement and illusion of control we get from metrics. We all love to say “we did X”, “and then X happened with X many people.” Don’t you? It makes us feel like heroes to our clients.  Trouble is, in the midst of our digitized euphoria, it’s hard to keep in
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3 Reasons we say “no” to new business – and why we say ‘yes’

One of the most defining qualities for any company is whom you accept and reject as a client. Why reject any client? Why would anyone in this hyper-competitive world reject a potential client? Because whom you consider a ‘right’ customer is a reflection your principles, your goals and your reason for being. How do you know who’s right for you?
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How to set up an email campaign for retail results

Today’s email platforms make it so simple, a monkey can send out email! But if you want a campaign that will yield real results, follow the steps we took for a retail client.       How to Create an Email Campaign Hi. I’m Angela Cason, Founder of TEMPO Strategic. Welcome to the first episode of “The Score.” The Score
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Insights in MarTech: An interview with Boris Bauer

Romanoff Consultants a provider of marketing automation best practices and strategy invited Boris to participate in their MarTech Braintap Podcast.   Inga: Welcome to the weekly “MarTech Braintap,” weekly insights from Marketo consultants in New York. I’m Inga Romanoff. Robert: And I’m Robert Vo. Inga: All right. And today, we have a special guest. Boris Bauer and I have actually known each other
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Data-Drive your business – think like Amazon

Did we tell you this was coming, or what? Amazon advertising is working directly with brands now, cutting out ad agencies Data-driven marketing is the new normal for CMOs. But few in the C-suite grasp the opportunity the ownership of data represents. Jeff Bezos, as usual, is defining the curve. Sure, as the New York Times reports, the disruptive power
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The Importance of Experimentation in Optimizing your Campaigns

Think with Google just published a Sprint case history showing the sales bump from the “digital halo.” That’s a marketing term that loosely translates to “everything that happens because of digital engagement doesn’t necessarily happen in the digital world.”  In Sprint’s case, digital sales from an increase in digital spend went up 22%. That’s great. Even better was the “halo”
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Should you advertise with Amazon? Social Media partner with programmatic platforms to power new ways to target advertising

Ad platforms aren’t just for advertising networks anymore.. The social media giants have awoken to the power of their own databases are are partnering with Demand Side Platforms (DSPs) to deliver custom networks to advertisers. Amazon has launched the Amazon Advertising Platform, Facebook Audience Network is booming, and Quora is jumping in. Here’s what you need to know. Back up
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