What kind of ad agency service do you need?

Agency services and client needs have changed As we meet with prospective clients we’ve noticed a shift in the structure of the agency-client relationship that is causing confusion.   Classically, companies had marketing departments headed by a Sales and Marketing director. That person would usually work with an ad agency, and they shared a common language and understanding of the
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How to budget paid social media

How much should you spend on paid social media campaigns? One of the questions we get asked most often is “How much do I spend on paid social media?” Meaning mostly Facebook and Instagram. There are a couple of things to understand about how we charge and why we charge the way we do. Traditional media costs vs. social media
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Is Your Marketing Mix Missing This?

Are you missing one of the most powerful tools in your marketing mix? There’ s a really powerful tool that people like to leave out for a really dumb reason. What I’m talking about are programmatic banners. We’ve all seen banners on websites that we go to, they’re at the top, they’re on the side [that’s called a skyscraper] , we
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What is lead generation?

  What is lead generation? What is lead generation, what do I mean by that? In short, it’s sales. Let me give you a quick example. One of our clients is the Yale School of Management. They have a course that only requires 90 students. But we generated last year 5035 leads for their admissions funnel. That allows them to be highly
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Should you hire an agency or an in-house team? Ask these 6 ½ questions.

I run a boutique agency in New York, but believe it or not, sometimes I’ve counseled existing clients to move services in-house instead of going through us. Think that’s nuts? The truth is there are some projects and services that are better handled in-house, and at the end of the day, I’d rather our clients come to us for the
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5 SEO lies that are killing your ranking

Here’s a (heavily edited) pitch email I got recently from a service offering to optimize my business site. Can you spot the 5 lies?   “Dear TempoStrategic, Are you missing potential new business that’s looking for you?  I was just running an analysis of your site, tempostrategic.com and found that your search rankings could be improved dramatically. We have a
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Digital Media Channels in the US Beauty Market Webinar

Overview of Paid Digital Media for the US Beauty Market Digital Media Channels Webinar Overview: On June 24, 2019, we presented a webinar covering the basics of the paid digital media landscape in the US and how companies, even those with small- to medium-sized budgets, can take the first step in what can be an overwhelming prospect for a newcomer
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SEO Checklist for Writers (2019)

Why an SEO checklist for writers? Because the rules are always changing. I was reading Google’s 200 Ranking Factors by the brilliant Brian Dean. He outlines what SEO specialists are focused on. But as a writer of online content, not all of it was relevant. So I made an SEO checklist of the parts that helpful and actionable when I’m writing
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How to Create Lead Form Facebook and Instagram Ads(March 2019)

Sections: What are Lead form ads? How to set up Lead Generation ads Step-by-Step Guide to Setting up Lead Generation Ads How to Create an Instant Form to collect leads directly on Facebook/Instagram If you’re reading this, you’ve likely hit a snag when creating a Lead Form [or Lead Generation] campaign on Facebook Ads Manager, so you turned to Google,
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How should college admissions change?

In the wake of the admissions scandal in which 50 people have been indicted for paying to get their kids into top schools, University Presidents have issued strong disavowals — of their coaches. Yale’s Peter Salovey sent a letter to all alumni referring to ‘former coach who no longer works at the university.’ Wake Forest’s President Nathan Hatch has put volleyball coach Bill
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