5 SEO lies that are killing your ranking

Here’s a (heavily edited) pitch email I got recently from a service offering to optimize my business site. Can you spot the 5 lies?   “Dear TempoStrategic, Are you missing potential new business that’s looking for you?  I was just running an analysis of your site, tempostrategic.com and found that your search rankings could be improved dramatically. We have a
Read More

Digital Media Channels in the US Beauty Market Webinar

Overview of Paid Digital Media for the US Beauty Market Digital Media Channels Webinar Overview: On June 24, 2019, we presented a webinar covering the basics of the paid digital media landscape in the US and how companies, even those with small- to medium-sized budgets, can take the first step in what can be an overwhelming prospect for a newcomer
Read More

SEO Checklist for Writers (2019)

Why an SEO checklist for writers? Because the rules are always changing. I was reading Google’s 200 Ranking Factors by the brilliant Brian Dean. He outlines what SEO specialists are focused on. But as a writer of online content, not all of it was relevant. So I made an SEO checklist of the parts that helpful and actionable when I’m writing
Read More

How to Create Lead Generation Ads on Facebook and Instagram (March 2019)

Sections: What are Lead Generation ads? How to set up Lead Generation ads Step-by-Step Guide to Setting up Lead Generation Ads How to Create an Instant Form to collect leads directly on Facebook/Instagram If you’re reading this, you’ve likely hit a snag when creating a Lead Generation campaign on Facebook Ads Manager, so you turned to Google, and Google in
Read More

How should college admissions change?

In the wake of the admissions scandal in which 50 people have been indicted for paying to get their kids into top schools, University Presidents have issued strong disavowals — of their coaches. Yale’s Peter Salovey sent a letter to all alumni referring to ‘former coach who no longer works at the university.’ Wake Forest’s President Nathan Hatch has put volleyball coach Bill
Read More

Why your media strategy needs a halo

It’s all too easy to get caught up in the excitement and illusion of control we get from metrics. We all love to say “we did X”, “and then X happened with X many people.” Don’t you? It makes us feel like heroes to our clients.  Trouble is, in the midst of our digitized euphoria, it’s hard to keep in
Read More

3 Reasons we say “no” to new business – and why we say ‘yes’

One of the most defining qualities for any company is whom you accept and reject as a client. Why reject any client? Why would anyone in this hyper-competitive world reject a potential client? Because whom you consider a ‘right’ customer is a reflection your principles, your goals and your reason for being. How do you know who’s right for you?
Read More

How to set up an email campaign for retail results

Today’s email platforms make it so simple, a monkey can send out email! But if you want a campaign that will yield real results, follow the steps we took for a retail client.       How to Create an Email Campaign Hi. I’m Angela Cason, Founder of TEMPO Strategic. Welcome to the first episode of “The Score.” The Score
Read More

Insights in MarTech: An interview with Boris Bauer

Romanoff Consultants a provider of marketing automation best practices and strategy invited Boris to participate in their MarTech Braintap Podcast.   Inga: Welcome to the weekly “MarTech Braintap,” weekly insights from Marketo consultants in New York. I’m Inga Romanoff. Robert: And I’m Robert Vo. Inga: All right. And today, we have a special guest. Boris Bauer and I have actually known each other
Read More

Data-Drive your business – think like Amazon

Did we tell you this was coming, or what? Amazon advertising is working directly with brands now, cutting out ad agencies Data-driven marketing is the new normal for CMOs. But few in the C-suite grasp the opportunity the ownership of data represents. Jeff Bezos, as usual, is defining the curve. Sure, as the New York Times reports, the disruptive power
Read More