Archives for leonard lee

When Shopper Marketing Backfires…Or Does it?

Brands spend hundreds of thousands of dollars on in-store promotions, often with results that are hard to measure. The provocative title of a new study out of Columbia University suggests that those efforts may not only be ineffective, but actually have a dampening effect on sales.  In the study, titled When Shopper Marketing Backfires, the team coined their findings the
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