Archives for Videos

Changing Strategy With Michael Porter’s Five Competitive Forces

One of the books we’re fascinated by right now is The Lords of Strategy: The Secret History of the New Corporate World, by Walter Kiechell III, (Amazon: http://amzn.to/ohqbLp).  Walter is a clear-eyed, thorough, and erudite journalist who honed his craft at Fortune, and Harvard Business Publications. What’s shocking to realize is that 50 years ago, strategy didn’t exist in corporate America.
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The Future of Mobile Grocery Shopping. Mobile Series Part 5

We recently spoke to retailers and food manufacturers at the National Association of  Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts- Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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Mobile Apps and Emerging Mobile Technologies. Mobile Series Part 4

We recently spoke to retailers and food manufacturers at the National Association of  Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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Best Practices for Mobile Websites. Mobile Series Part 3

We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Four–
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How Does Mobile Behavior Affect Consumer Behavior? Mobile series Part 1

[The original full-length version of this video was presented last year at the National Association of Specialty Food Marketers convention in DC. This blog post has been updated to reflect the most recent data and insights on the topic.] The video below offers the latest industry research on mobile marketing changes and how to effectively implement the technology. To make
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Michael Porter: What is strategy… 1min video

Some of our favorite quotes: The essence of strategy is choosing what not to do.  37 signals gives away a terrific book on their development strategy https://gettingreal.37signals.com/. “Build less” is a mantra which very much reminds me about “choosing what not to do”. The underlying principles of strategy are enduring, regardless of technology or the pace of change. To see  a great
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