Archives for Mobile Technologies

The new second opinion: How digital engagement is changing healthcare

Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Responsive websites explained and why your business needs to have it now!

If you’ve been putting off updating your site to make it a responsive website, we’re here to incite you to make the change NOW. UPDATE: Google shared a new testing tool. They also shared with the world that mobile friendliness will impact your search ranking. So even if your site gets 70% desktop traffic it will probably not rank as well
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Food Marketers for CPGs Seeking the Secret Weapon – News from the Food Aisle

Part of our job (the fun part) as food marketers is to keep up with digital and mobile innovations.   Some clever solutions are in beta with major brands, and if they can train consumers to use them, they’ll do magic: enhance the shopping experience and help brands make noise at point of purchase. Overcoming Point Of Purchase Block Point of
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Top Planning Tools for 2014

Is it August already?  For the kids it’s back to school, for the rest of us, it’s time to lock and load on our marketing plans for 2014.  If your frontal lobe is a bit rusty, these will help: some of our favorite planning tools and overviews. The Things to Come This will get you started with a 30,000-foot perspective. 
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Maximizing Mobile and Marketing Automation for Beauty

With the number of US smartphone owners officially passing more than 50 percent of the population, marketers realize that these devices are shaping consumer behavior and purchase decisions at astonishing rates. Shoppers’ ability to access the internet on the fly affects all stages of the purchase cycle. Consumers constantly reach for their phones for product reviews, price comparisons, coupons, and
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Climbing On Board with Vine

Twitter recently acquired Vine, a new app which allows users to share looping video clips of up to six seconds. Because it uses stop-start recording, the app itself is easy to jump into:  lifting a finger from the screen stops recording, and you can pick up again wherever you would like, allowing for a stop motion effect. The six second limit
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Where to Coupon for Maximum Response

Given the multiple ways consumers can get coupons – through events, in-store sampling, store affinity card programs, etc…we are always curious about what’s most effective for redemption. We discussed it with Associate Professor Leonard Lee of the Columbia Business School, who, as it happens, did his dissertation on “Shopping Goals, Goal Concreteness, and Conditional Promotions.”  The findings are fascinating.
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The Future of Mobile Grocery Shopping. Mobile Series Part 5

We recently spoke to retailers and food manufacturers at the National Association of  Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts- Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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