Archives for Business Strategy

3 Reasons we say “no” to new business – and why we say ‘yes’

One of the most defining qualities for any company is whom you accept and reject as a client. Why reject any client? Why would anyone in this hyper-competitive world reject a potential client? Because whom you consider a ‘right’ customer is a reflection your principles, your goals and your reason for being. How do you know who’s right for you?
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How to set up an email campaign for retail results

Today’s email platforms make it so simple, a monkey can send out email! But if you want a campaign that will yield real results, follow the steps we took for a retail client.       How to Create an Email Campaign Hi. I’m Angela Cason, Founder of TEMPO Strategic. Welcome to the first episode of “The Score.” The Score
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Data-Drive your business – think like Amazon

Data-driven marketing is the new normal for CMOs. But few in the C-suite grasp the opportunity the ownership of data represents. Jeff Bezos, as usual, is defining the curve. Sure, as the New York Times reports, the disruptive power of Amazon’s purchase of Whole Foods has the investment world in a swoon, with good reason. But as NPR’s Jacob Margolis
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The Importance of Experimentation in Optimizing your Campaigns

Think with Google just published a Sprint case history showing the sales bump from the “digital halo.” That’s a marketing term that loosely translates to “everything that happens because of digital engagement doesn’t necessarily happen in the digital world.”  In Sprint’s case, digital sales from an increase in digital spend went up 22%. That’s great. Even better was the “halo”
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The new second opinion: How digital engagement is changing healthcare

Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Changing Strategy With Michael Porter’s Five Competitive Forces

One of the books we’re fascinated by right now is The Lords of Strategy: The Secret History of the New Corporate World, by Walter Kiechell III, (Amazon: http://amzn.to/ohqbLp).  Walter is a clear-eyed, thorough, and erudite journalist who honed his craft at Fortune, and Harvard Business Publications. What’s shocking to realize is that 50 years ago, strategy didn’t exist in corporate America.
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Five Rules of US Consumer Engagement for Imported Foods

Imported brands have challenges that ‘native’ American brands can’t imagine. To begin with, your branding is likely to be dictated by a global home office with little insight into the American market. And for many brands, although the U.S. looks like an enormous pot of opportunity, with, at last count, 682 different grocery chains, the splintered distribution system is simply
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What’s the first question of your new marketing agency?

If you’re looking online for a marketing agency to help you, good luck.  We’ve poured over competitive websites and if you can tell us all apart, you’re a genius. But I may have figured out a way to help. I just got off the phone with a friend who runs a creative agency and while we were talking, I pulled
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Specialty Food Marketing Meets Special Delivery

30 years of specialty food marketing teaches you that food people are a breed apart.   The passion for great food, delight at a clever new idea, and the compulsion to share our discoveries with others are the hallmarks of a group unlike any other. So for my fellow hopeless addicts, here’s great news: two really smart services that are taking
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Focus Groups in the Digital Age

A conversation with Anne Brown, moderator with JSC Consumer Insights, Inc. AC:  Clients often ask us for help choosing the right type of research – and new methods are coming out all the time.  Our recent qualitative work with you and JSC led to significant changes in marketing strategy – and tangible successes.  So why does it sometimes feel old-fashioned
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