Archives for Advertising

Insights in MarTech: An interview with Boris Bauer

Romanoff Consultants a provider of marketing automation best practices and strategy invited Boris to participate in their MarTech Braintap Podcast.   Inga: Welcome to the weekly “MarTech Braintap,” weekly insights from Marketo consultants in New York. I’m Inga Romanoff. Robert: And I’m Robert Vo. Inga: All right. And today, we have a special guest. Boris Bauer and I have actually known each other
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The Importance of Experimentation in Optimizing your Campaigns

Think with Google just published a Sprint case history showing the sales bump from the “digital halo.” That’s a marketing term that loosely translates to “everything that happens because of digital engagement doesn’t necessarily happen in the digital world.”  In Sprint’s case, digital sales from an increase in digital spend went up 22%. That’s great. Even better was the “halo”
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Should you advertise with Amazon? Social Media partner with programmatic platforms to power new ways to target advertising

Ad platforms aren’t just for advertising networks anymore.. The social media giants have awoken to the power of their own databases are are partnering with Demand Side Platforms (DSPs) to deliver custom networks to advertisers. Amazon has launched the Amazon Advertising Platform, Facebook Audience Network is booming, and Quora is jumping in. Here’s what you need to know. Back up
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How to make marketing technology choices when there are 7000 options

  When we started TEMPO in 2010, our mission was to help clients make the marketing technology decisions that fit their business goals.  That’s still the mission, but in eight years, the marketing choices clients are faced with have exploded. If you’re a marketer, how in the world do you choose the right technology? Let’s see if we can help
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Budgeting for Small Brand Marketers needs Marketing Effectiveness

2015 is coming.  Time for ambitious brands with limited budgets to make really tough choices.  We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000.  So we hope you’ll find this helpful: Two things to know about changes in Social Media Be aware that an algorithmic change will drastically reduce your Facebook exposure:  Facebook
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Food Marketers for CPGs Seeking the Secret Weapon – News from the Food Aisle

Part of our job (the fun part) as food marketers is to keep up with digital and mobile innovations.   Some clever solutions are in beta with major brands, and if they can train consumers to use them, they’ll do magic: enhance the shopping experience and help brands make noise at point of purchase. Overcoming Point Of Purchase Block Point of
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The Fifth “P”: Selling in the Era of the Maximizing Mindset

You built your brand on the four P’s – product, place, price, and promotion.  Now you need to think about how your company approaches the fifth ‘P’ – Personhood. Anyone who’s read Groundswell, the seminal text on how social media changed business forever, is familiar with the new reality – that the ‘fourth wall’ has come down.  Corporations used to
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Top Planning Tools for 2014

Is it August already?  For the kids it’s back to school, for the rest of us, it’s time to lock and load on our marketing plans for 2014.  If your frontal lobe is a bit rusty, these will help: some of our favorite planning tools and overviews. The Things to Come This will get you started with a 30,000-foot perspective. 
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