Archives for Lead Generation

Should you advertise with Amazon? Social Media partner with programmatic platforms to power new ways to target advertising

Ad platforms aren’t just for advertising networks anymore.. The social media giants have awoken to the power of their own databases are are partnering with Demand Side Platforms (DSPs) to deliver custom networks to advertisers. Amazon has launched the Amazon Advertising Platform, Facebook Audience Network is booming, and Quora is jumping in. Here’s what you need to know. Back up
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The Millennial Behavior Change and How Education Marketing Must Adapt

As an education marketer, you have more stakeholders with more different needs than any other sector. Prospective students, parents, alumni, faculty and administration pull your messaging in different directions. How do you serve all masters – especially the millennials who have abandoned most traditional channels of communication? Well, there may be a new set of tools that can help you
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Self Storage Marketing | How to start thinking, and acting like a brand.

It was a great ride while it lasted. In the early days of self-storage, you could pick up commercial property, convert it with cheap facilities and rent away. Competition was there, but there were still lots of opportunities to make money – renting a box full of air. Business was good. Self Storage as an industry has matured dramatically in
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Get up to Speed: Marketing Automation

With promises to drive sales conversion through the roof, here comes marketing automation — delivering improved email targeting, real-time triggered messages, customer relationship management integration, and stay-in-touch campaigns. Businesses around the globe are implementing automation with success. Their seeing lower overheads and more customer intimacy. They’re gaining access to useful return-on-marketing-investment (ROMI) metrics, because automation tracks the effectiveness of marketing
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Self Storage Lead Generation

One of the maxims we live by is: “You can’t improve what you don’t measure.”  In self-storage, where marketing and promotion dollars can go quickly, and turn and occupation are the twin drivers of revenue, it’s crucial to be able to track your leads and know what actions are converting to a sale. So what works and what doesn’t?  Here are a
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