Archives for Social Media Strategy

The new second opinion: How digital engagement is changing healthcare

Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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The intersection of PR and digital

A conversation with Ralph Katz, Owner, and Anne Green, President, of CooperKatz & Company and Angela Cason, Chief Strategy Officer, TEMPO Strategic. Overview: In March 2017, TEMPO Strategic moved into the offices of CooperKatz and began working with them to augment their PR efforts for clients. The following is a discussion of the challenges across our respective fields.   Earned,
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Where your customers are: how to take you corporate social media to the next level

I’ve just read The Incite Group’s “State of Social Media 2017”. They focus on corporate social media implementation: how participation is spreading throughout organizations from top to bottom (a good thing) and whether ROI is being tracked (so-so). But if you’re pondering your corporate media strategy, keep in mind that there’s a bigger world out there than just the social
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Budgeting for Small Brand Marketers needs Marketing Effectiveness

2015 is coming.  Time for ambitious brands with limited budgets to make really tough choices.  We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000.  So we hope you’ll find this helpful: Two things to know about changes in Social Media Be aware that an algorithmic change will drastically reduce your Facebook exposure:  Facebook
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The Fifth “P”: Selling in the Era of the Maximizing Mindset

You built your brand on the four P’s – product, place, price, and promotion.  Now you need to think about how your company approaches the fifth ‘P’ – Personhood. Anyone who’s read Groundswell, the seminal text on how social media changed business forever, is familiar with the new reality – that the ‘fourth wall’ has come down.  Corporations used to
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When Social Media Means Having to Say You’re Sorry

Social media campaigns occasionally achieve greatness.  We’re fond of the Breaking Bad app that lets you imitate the credits with your user name) http://www.avclub.com/articles/breaking-badify-your-name-with-this-app,99373/ But what should a company do when things go wrong? Take Citibank as an example.  Occupy Wall St protestors found out that Citi staffers had dialed 911 and sent out the word across social media about
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Top Planning Tools for 2014

Is it August already?  For the kids it’s back to school, for the rest of us, it’s time to lock and load on our marketing plans for 2014.  If your frontal lobe is a bit rusty, these will help: some of our favorite planning tools and overviews. The Things to Come This will get you started with a 30,000-foot perspective. 
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Social Media and Digital Marketing for Education: What We Learned at NAASS 2013

Last month, we were invited to join a panel about digital marketing and social media for education at the New England division of the North American Association of Summer Sessions annual conference. Twenty directors and deans of regional summer sessions participated in the event, hosted by Yale in New Haven.  The Q&A session shed light on some of the difficulties
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Climbing On Board with Vine

Twitter recently acquired Vine, a new app which allows users to share looping video clips of up to six seconds. Because it uses stop-start recording, the app itself is easy to jump into:  lifting a finger from the screen stops recording, and you can pick up again wherever you would like, allowing for a stop motion effect. The six second limit
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You Like Me, But Are We Friends?

How and Why Brands Should Get Personal in Social Media   I’ve been managing the social media community for one of our brands for a year now – Facebook and Pinterest primarily. My M.O. has always been to represent the voice of the brand–not my own voice. My passion for food drives the content, but I’ve always stayed in the
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