Archives for eCommerce

Pinterest Marketing Matures for CPGs

Boris is the keeper of the data around here and he called me over the other day all excited.  I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website.  This is huge, people. With 70 million users – 80% of them female, Pinterest
Read More

Maximizing Mobile and Marketing Automation for Beauty

With the number of US smartphone owners officially passing more than 50 percent of the population, marketers realize that these devices are shaping consumer behavior and purchase decisions at astonishing rates. Shoppers’ ability to access the internet on the fly affects all stages of the purchase cycle. Consumers constantly reach for their phones for product reviews, price comparisons, coupons, and
Read More

Powering Ecommerce with Pinterest

Like you, we’ve watched Pinterest.com explode in popularity over the last eight months. Has it occurred to you how  fascinating it is that, at its inception, the direction of Pinterest’s development was open to interpretation?  The concept was simple: pin up pictures of things you like.  Maybe the crowd would turn it into YouTube with photos, or maybe a visual Tumblr. Who knew where
Read More

On-line Influence on In-Store Buyers

Before buying, we used to research the “big stuff”, like cars and washing machines.  Now we’re looking for information about absolutely everything– right down to the ingredients in our cereal, what those tiny green dots are in your toothpaste, and what your mice think about your mouse traps.  Everyone is officially researching everything before they buy it.
Read More