Archives for Education Marketing

Porter’s Five Forces: Focus on Higher Education Marketing

Higher Educators have more varied challenges than perhaps any other field. You have enormous client service issues, administrative challenges, budget challenges, etc. Day to day crisis management gives you little time to think about the big picture – and when you do, focusing the conversation on workable solutions usually entails negotiations across departments and lines of authority. Here’s a tool
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Insights in Education Marketing – Is Summer the new college year?

Once upon a time summer school was viewed as remediation.  Now summer is becoming the hottest option in college education — in more ways than one.   According to a long-term tracking study by the US Department of Education, 63% of all undergraduates attended school during summer terms.1  Beyond the two-semester tradition Colleges increasingly see summer as an opportunity for
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MOOC, SPOC, KHAN: Getting Online Education On Course

MOOCs get a failing grade Massive Open Online Courses – MOOCs – have no enrollment requirements and as a rule, demand little of the student. Early hopes were that these open access courses would make education work for everyone, but the promise isn’t being fulfilled – perhaps because student expectations aren’t being fulfilled.  A University of Pennsylvania study showed completion rates
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Focus Groups in the Digital Age

A conversation with Anne Brown, moderator with JSC Consumer Insights, Inc. AC:  Clients often ask us for help choosing the right type of research – and new methods are coming out all the time.  Our recent qualitative work with you and JSC led to significant changes in marketing strategy – and tangible successes.  So why does it sometimes feel old-fashioned
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