Boris is the keeper of the data around here and he called me over the other day all excited. I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website. This is huge, people. With 70 million users – 80% of them female, Pinterest
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Archives for Pinterest
You Like Me, But Are We Friends?
How and Why Brands Should Get Personal in Social Media I’ve been managing the social media community for one of our brands for a year now – Facebook and Pinterest primarily. My M.O. has always been to represent the voice of the brand–not my own voice. My passion for food drives the content, but I’ve always stayed in the
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Powering Ecommerce with Pinterest
Like you, we’ve watched Pinterest.com explode in popularity over the last eight months. Has it occurred to you how fascinating it is that, at its inception, the direction of Pinterest’s development was open to interpretation? The concept was simple: pin up pictures of things you like. Maybe the crowd would turn it into YouTube with photos, or maybe a visual Tumblr. Who knew where
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