With the number of US smartphone owners officially passing more than 50 percent of the population, marketers realize that these devices are shaping consumer behavior and purchase decisions at astonishing rates. Shoppers’ ability to access the internet on the fly affects all stages of the purchase cycle. Consumers constantly reach for their phones for product reviews, price comparisons, coupons, and
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Social Media and Digital Marketing for Education: What We Learned at NAASS 2013
Last month, we were invited to join a panel about digital marketing and social media for education at the New England division of the North American Association of Summer Sessions annual conference. Twenty directors and deans of regional summer sessions participated in the event, hosted by Yale in New Haven. The Q&A session shed light on some of the difficulties
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Where to Coupon for Maximum Response
Given the multiple ways consumers can get coupons – through events, in-store sampling, store affinity card programs, etc…we are always curious about what’s most effective for redemption. We discussed it with Associate Professor Leonard Lee of the Columbia Business School, who, as it happens, did his dissertation on “Shopping Goals, Goal Concreteness, and Conditional Promotions.” The findings are fascinating.
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You Like Me, But Are We Friends?
How and Why Brands Should Get Personal in Social Media I’ve been managing the social media community for one of our brands for a year now – Facebook and Pinterest primarily. My M.O. has always been to represent the voice of the brand–not my own voice. My passion for food drives the content, but I’ve always stayed in the
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Self-Storage Marketing: How to Develop a Distinct Brand Message
What is a brand? A brand is a distinct message to your consumer that tells them who you are, what you stand for, and how you differ from your competitors. That brand message is conveyed in many ways – by images, color, language, and by the customer experience. There are many different pieces of creating a cohesive brand, below we
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