Archives for New Digital Tools

Get up to Speed: Marketing Automation

With promises to drive sales conversion through the roof, here comes marketing automation — delivering improved email targeting, real-time triggered messages, customer relationship management integration, and stay-in-touch campaigns. Businesses around the globe are implementing automation with success. Their seeing lower overheads and more customer intimacy. They’re gaining access to useful return-on-marketing-investment (ROMI) metrics, because automation tracks the effectiveness of marketing
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Maximizing Mobile and Marketing Automation for Beauty

With the number of US smartphone owners officially passing more than 50 percent of the population, marketers realize that these devices are shaping consumer behavior and purchase decisions at astonishing rates. Shoppers’ ability to access the internet on the fly affects all stages of the purchase cycle. Consumers constantly reach for their phones for product reviews, price comparisons, coupons, and
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Social Media and Digital Marketing for Education: What We Learned at NAASS 2013

Last month, we were invited to join a panel about digital marketing and social media for education at the New England division of the North American Association of Summer Sessions annual conference. Twenty directors and deans of regional summer sessions participated in the event, hosted by Yale in New Haven.  The Q&A session shed light on some of the difficulties
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Climbing On Board with Vine

Twitter recently acquired Vine, a new app which allows users to share looping video clips of up to six seconds. Because it uses stop-start recording, the app itself is easy to jump into:  lifting a finger from the screen stops recording, and you can pick up again wherever you would like, allowing for a stop motion effect. The six second limit
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Where to Coupon for Maximum Response

Given the multiple ways consumers can get coupons – through events, in-store sampling, store affinity card programs, etc…we are always curious about what’s most effective for redemption. We discussed it with Associate Professor Leonard Lee of the Columbia Business School, who, as it happens, did his dissertation on “Shopping Goals, Goal Concreteness, and Conditional Promotions.”  The findings are fascinating.
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Self Storage Lead Generation

One of the maxims we live by is: “You can’t improve what you don’t measure.”  In self-storage, where marketing and promotion dollars can go quickly, and turn and occupation are the twin drivers of revenue, it’s crucial to be able to track your leads and know what actions are converting to a sale. So what works and what doesn’t?  Here are a
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Mobile Apps and Emerging Mobile Technologies. Mobile Series Part 4

We recently spoke to retailers and food manufacturers at the National Association of  Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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QR Code Best Practices. Mobile Series Part 2

The trick with new technology is figuring out how to make it work for you so it’s worth the effort, right? We recently spoke to retailers and food manufacturers at the National Association of  Specialty Food Marketers convention in D.C., on the mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided
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Google’s Game Changer

Google+, the search giant’s attempt to play in Facebook’s sandbox, may have started as a running joke, but they aren’t letting it stay that way. Searchenginewatch.com reports that Google is ramping it up for Mobile and integrating Google Places, the hyper-local resource, as well as Zagat, which they acquired last year. http://bit.ly/JRfSLK Here is the video that shows how it
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