The challenge upon us now is the Splinternet — Forrester’s term for the fractionalizing of the web due to multiple apps, platforms, and devices. (More at http://bit.ly/cvFm2r).
If all these options are making you nostalgic for good old mass marketing, here’s a bit of good news — a recent study by the Pew Internet & American Life Project shows that the freqency belongs to Facebook.
You can check out the charges in full, but what stood out to us was that 48% of 18 to 34 year olds check Facebook when they wake up…that’s no small factoid. Good to know that, Google + notwithstanding, you can look to power numbers like Facebook’s to aggregate your audience.