Michael Porter: What is strategy… 1min video

Some of our favorite quotes:

The essence of strategy is choosing what not to do.
 37 signals gives away a terrific book on their development strategy https://gettingreal.37signals.com/. “Build less” is a mantra which very much reminds me about “choosing what not to do”.

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

To see  a great example on the pace of change have a look at Scott Brinker’s overview of the marketing technology landscape.

Overview of the chnage in marketing technology plattforms

If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.

Change brings opportunities. On the other hand, change can be confusing.