What is a brand? A brand is a distinct message to your consumer that tells them who you are, what you stand for, and how you differ from your competitors. That brand message is conveyed in many ways – by images, color, language, and by the customer experience. There are many different pieces of creating a cohesive brand, below we
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The Psychology of Social Sampling
Free samples are one of the most tried-and-true ways to get people to love your product, but “social sampling” goes a step further by tapping into deeply rooted psychological principles.
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