Social media campaigns occasionally achieve greatness.  We’re fond of the Breaking Bad app that lets you imitate the credits with your user name) http://www.avclub.com/articles/breaking-badify-your-name-with-this-app,99373/ But what should a company do when things go wrong? Take Citibank as an example.  Occupy Wall St protestors found out that Citi staffers had dialed 911 and sent out the word across social media about
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