With the number of US smartphone owners officially passing more than 50 percent of the population, marketers realize that these devices are shaping consumer behavior and purchase decisions at astonishing rates. Shoppers’ ability to access the internet on the fly affects all stages of the purchase cycle. Consumers constantly reach for their phones for product reviews, price comparisons, coupons, and
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Archives for Consumers
On-line Influence on In-Store Buyers
Before buying, we used to research the “big stuff”, like cars and washing machines. Now we’re looking for information about absolutely everything– right down to the ingredients in our cereal, what those tiny green dots are in your toothpaste, and what your mice think about your mouse traps. Everyone is officially researching everything before they buy it.
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Ecommerce Emphasis at an All Time High
This holiday season, your Ecommerce site matters more than ever. Why? We’ll give you 5 quick reasons, so you can get back to your cookie making and last minute shopping deals…
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