Archives for eMarketer

On-line Influence on In-Store Buyers

Before buying, we used to research the “big stuff”, like cars and washing machines.  Now we’re looking for information about absolutely everything– right down to the ingredients in our cereal, what those tiny green dots are in your toothpaste, and what your mice think about your mouse traps.  Everyone is officially researching everything before they buy it.
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The Inside Scoop on Facebook Likers

After reading this article about what Facebook users are thinking about “Likes”, we decided to ask our very own Social Media Community Manager to give us her input by answering a couple questions for us.  Ladies and Gents, Introducing Tiffany Petrosino!
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