Think with Google just published a Sprint case history showing the sales bump from the “digital halo.” That’s a marketing term that loosely translates to “everything that happens because of digital engagement doesn’t necessarily happen in the digital world.” In Sprint’s case, digital sales from an increase in digital spend went up 22%. That’s great. Even better was the “halo”
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Archives for Facebook Audience Network
Should you advertise with Amazon? Social Media partner with programmatic platforms to power new ways to target advertising
Ad platforms aren’t just for advertising networks anymore.. The social media giants have awoken to the power of their own databases are are partnering with Demand Side Platforms (DSPs) to deliver custom networks to advertisers. Amazon has launched the Amazon Advertising Platform, Facebook Audience Network is booming, and Quora is jumping in. Here’s what you need to know. Back up
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