Archives for Google

Google’s Game Changer

Google+, the search giant’s attempt to play in Facebook’s sandbox, may have started as a running joke, but they aren’t letting it stay that way. Searchenginewatch.com reports that Google is ramping it up for Mobile and integrating Google Places, the hyper-local resource, as well as Zagat, which they acquired last year. http://bit.ly/JRfSLK Here is the video that shows how it
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Surfing the New Google+ Wave

We’re creatures of habit.  Just like we found it to be a cyber drag to transition from MySpace to Facebook, we can’t help but approach the new Google+ with the same mentality.  Even us! (And we ♥ Social Media!) Well get ready to shake those thoughts because Chris Brogan explains why Google+ will be a big player in the ever-changing
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Conversion Funnel games – Does Google’s Zero Moment of Truth add anything?

Okay, for all of us trying to rewrite the conversion funnel, reshape it into some semblance of a Dr. Seuss flugelhorn,  (Check out this attempt — I know I saw this in the Grinch Who Stole Christmas!), Google introduces…actual research! Here’s the link to Google’s report : http://google-zmot.appspot.com/google-zmot.pdf And here’s what you’ll find out: Google partnered with Shopper Sciences http://www.shoppersciences.com to research 5000 shoppers and
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