Archives for measure conversion

Are You In Business to Inform or Persuade?

Some days it seems Dale Carnegie will never be irrelevant. His message was if you want to sell something, make it relevant to what the other person needs, not what you need.  Everything after that is packaging, right? Trouble is, that was easier in the door-to-door days than online.  What’s the need online?  You can boil your audience down to a few key
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