A conversation with Ralph Katz, Owner, and Anne Green, President, of CooperKatz & Company and Angela Cason, Chief Strategy Officer, TEMPO Strategic. Overview: In March 2017, TEMPO Strategic moved into the offices of CooperKatz and began working with them to augment their PR efforts for clients. The following is a discussion of the challenges across our respective fields. Earned,
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Archives for PR
When Social Media Means Having to Say You’re Sorry
Social media campaigns occasionally achieve greatness. We’re fond of the Breaking Bad app that lets you imitate the credits with your user name) http://www.avclub.com/articles/breaking-badify-your-name-with-this-app,99373/ But what should a company do when things go wrong? Take Citibank as an example. Occupy Wall St protestors found out that Citi staffers had dialed 911 and sent out the word across social media about
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