It was a great ride while it lasted. In the early days of self-storage, you could pick up commercial property, convert it with cheap facilities and rent away. Competition was there, but there were still lots of opportunities to make money – renting a box full of air. Business was good. Self Storage as an industry has matured dramatically in
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Archives for self-storage marketing
Self Storage Lead Generation
One of the maxims we live by is: “You can’t improve what you don’t measure.” In self-storage, where marketing and promotion dollars can go quickly, and turn and occupation are the twin drivers of revenue, it’s crucial to be able to track your leads and know what actions are converting to a sale. So what works and what doesn’t? Here are a
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Self-Storage Marketing: How to Develop a Distinct Brand Message
What is a brand? A brand is a distinct message to your consumer that tells them who you are, what you stand for, and how you differ from your competitors. That brand message is conveyed in many ways – by images, color, language, and by the customer experience. There are many different pieces of creating a cohesive brand, below we
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