We see three threads coming together that could spell opportunity for food marketers. First, IRI MarketPulse Survey Q4, 2014 came up with this prediction for 2015 CPG shoppers: 43% of Shoppers plan to buy large packages to get the lowest price per serving. 43% is a big number, but so what, you say? Bulk is nothing new to the likes
Read More
Archives for trendwatching
140 Bites – Trendwatching at the Fancy Food Show
Who wouldn’t love the New York Fancy Food Show? Walking around eating in the name of specialty food marketing is something I look forward to every year. The other treat? Trendwatching. There was the year of mustards, the year of salsas, the year of artisanal chocolates, the year of tea. This year? Quick high-impact bites. Brownie Brittle delivers just the
Read More
