Archives for unplanned purchases

Retailers: Put Your Business Goals First Online

One of the trickiest questions in marketing is ‘what should we put on our website?’ So where do you start? With your business goals, of course.  Yet you’d be amazed how many sites don’t work that way. For instance, grocery retailers love to put list-making apps on their sites. You’ve seen them – ‘make your grocery list now and print
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