What is lead generation?


What is lead generation?

What is lead generation, what do I mean by that? In short, it’s sales.

Let me give you a quick example. One of our clients is the Yale School of Management. They have a course that only requires 90 students. But we generated last year 5035 leads for their admissions funnel. That allows them to be highly selective, to have a great yield, it looks good on any school’s record to have high application for a low yield class.

That’s one of the examples we use.

What digital tools generate leads?

What do we use to do this? Well, the tools of the digital age, so we’re using programmatic banners, we’re using Google Search, we’re using social channels like LinkedIn, and these are not different from anybody else’s tools, but I think that a couple of things that distinguish how we work, one is trust.

The secret to successful lead generation

We’re very experienced, we’ve worked with our clients for a long time, we’ve built a trusted relationship. And we like to work in depth with clients, and that’s why trust is so important to us.  I need to know what’s really going on with your company. Are you about to sell it? That’s really going to make a difference in how I’m going to advertise your company.

Or do you have a management change that’s coming in? Or have you got a new creative, uh, creative product in the pipeline? These are all things that are going to affect how we pace and push your business forward out into the world.

Who benefits from digital advertising tools?

Digital tools are incredibly powerful, especially if you have a small, finite, kind of ,um, difficult to find needle-in-the-haystack kind of end client, the digital tools are amazing for that. And we can be really really effective for you.

So, if you’re thinking about leads for your business, and if you’re not thinking about leads for your business, uh, maybe you should…and if you are, we hope that you will take a look at our website, look at our services, look at how we charge, and see if there’s something you’d like to talk about with us, because we’d be happy to talk with you.