Archive for the ‘eCommerce’ Category
Boris is the keeper of the data around here and he called me over the other day all excited. I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website. This is huge, people.
With 70 million users – 80% of them female, Pinterest shows no signs of slowing down. And they just made some upgrades that will keep the picture powerhouse growing.
As guru Gary Vaynerchuk wants you to know, every social media is different: storytelling differs for different social outlets.
On Pinterest, clearly consumers are in a ready to buy frame of mind.
Which is why 59% have clicked through from a Pin to make a purchase. The good news for you is that the majority of those purchases (33%) are in Food and Cooking followed closely by Fashion and Clothing (32%).
With the number of US smartphone owners officially passing more than 50 percent of the population, marketers realize that these devices are shaping consumer behavior and purchase decisions at astonishing rates. Shoppers’ ability to access the internet on the fly affects all stages of the purchase cycle. Consumers constantly reach for their phones for product reviews, price comparisons, coupons, and product information.
Case in point, we recently attended a Cosmetic Executive Women (CEW) panel on Maximizing Mobile Moments. A beauty industry marketing expert from L’Oréal Paris spoke on how the company is utilizing mobile in innovative and effective ways.
L’Oréal Paris launched a new responsive design web platform in early 2013 that creates a unique, customizable session for each user. Kelly Solomon, Vice President of eCommerce and Multi-Channel at L’Oréal Paris observed, “Consumers are more informed than ever and often know more than sales associates.” (Q: How will this affect your associate training and sales support?)
Like you, we’ve watched Pinterest.com explode in popularity over the last eight months. Has it occurred to you how fascinating it is that, at its inception, the direction of Pinterest’s development was open to interpretation? The concept was simple: pin up pictures of things you like. Maybe the crowd would turn it into YouTube with photos, or maybe a visual Tumblr. Who knew where the members would take it?
We are proud to announce that The Interactive Media Awards™, which recognizes the highest standards of excellence in website design and development, chose Tempo Strategic’s website re-design for Hampshire Self Storage as the IMA ‘Best in Class’ with an overall score of 489 out of a possible 500.
Before buying, we used to research the “big stuff”, like cars and washing machines. Now we’re looking for information about absolutely everything– right down to the ingredients in our cereal, what those tiny green dots are in your toothpaste, and what your mice think about your mouse traps. Everyone is officially researching everything before they buy it.
If you only read one thing this weekend, make it this study on the Facebook “IQ” of the top 100 Prestige brands. http://www.l2thinktank.com/prestige100facebook2011/pdf/prestige100facebook.pdf