Posts Tagged ‘eCommerce’
Boris is the keeper of the data around here and he called me over the other day all excited. I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website. This is huge, people.
With 70 million users – 80% of them female, Pinterest shows no signs of slowing down. And they just made some upgrades that will keep the picture powerhouse growing.
As guru Gary Vaynerchuk wants you to know, every social media is different: storytelling differs for different social outlets.
On Pinterest, clearly consumers are in a ready to buy frame of mind.
Which is why 59% have clicked through from a Pin to make a purchase. The good news for you is that the majority of those purchases (33%) are in Food and Cooking followed closely by Fashion and Clothing (32%).
Like you, we’ve watched Pinterest.com explode in popularity over the last eight months. Has it occurred to you how fascinating it is that, at its inception, the direction of Pinterest’s development was open to interpretation? The concept was simple: pin up pictures of things you like. Maybe the crowd would turn it into YouTube with photos, or maybe a visual Tumblr. Who knew where the members would take it?
If you only read one thing this weekend, make it this study on the Facebook “IQ” of the top 100 Prestige brands. http://www.l2thinktank.com/prestige100facebook2011/pdf/prestige100facebook.pdf