Archives for Branding

Luxury Brand Marketing: It’s Leadership

The New York Times  article “Next Step for Labels: Cyberboutiques” highlights the forays luxury brands are making into out-cooling each other online.   Luxury brands such as the new http://www.zegnainstore.com/, which can’t decide whether it’s a really slow video game or a shopping experience, are relying on ‘a wow factor’ of website production value to establish luxe on line.  But as
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