What is a brand? A brand is a distinct message to your consumer that tells them who you are, what you stand for, and how you differ from your competitors. That brand message is conveyed in many ways – by images, color, language, and by the customer experience. There are many different pieces of creating a cohesive brand, below we
Read More
Archives for Branding
Consumer Engagement – Are Your Consumers Lying to You? What consumers really want from your brand.
“Consumer Engagement” – It is all the rage since a while now. But maybe a lot of marketers are getting it all wrong and the precious Dollars spent on social media engagement are really not delivering any ROI. A recent HBR blog, “Three Myths about What Customers Want” http://bit.ly/NUHMeX, reveals some harsh truths about consumer behavior and response to the
Read More
Getting Engaged in “Engaged Sampling”
Having worked with specialty food brands for over 20 years, we’re true believers in the power of sampling. Taste is the ultimate “word of mouth.” According to Arbitron Inc., 58% of customers who sample products plan to buy the sampled product in the future. What’s more, while 42% of customers would buy a sampled product they have never heard of,
Read More
Mobile Technologies and the Modern Consumer – Fancy Food Show 2012 Presentation
One of the biggest challenges in our line of business – the strategy and execution of new technology – is context. It’s far too easy to get swamped by the new, the next, the wow. But context is essential if you want to understand and assess the usefulness of each development as it appears: Is it a tweak or a
Read More
The Psychology of Social Sampling
Free samples are one of the most tried-and-true ways to get people to love your product, but “social sampling” goes a step further by tapping into deeply rooted psychological principles.
Read More
Social Media Trends Full Speed Ahead
Did you know, 2012 is the first year the Super Bowl will be streamed live? This means the digital and social media integration for this gigantic advertising spectacle will carry a whole new level of weight this year. Check out our list below of Social Media trends heading our way, and make sure your brand is up to speed! We’ll
Read More
On-line Influence on In-Store Buyers
Before buying, we used to research the “big stuff”, like cars and washing machines. Now we’re looking for information about absolutely everything– right down to the ingredients in our cereal, what those tiny green dots are in your toothpaste, and what your mice think about your mouse traps. Everyone is officially researching everything before they buy it.
Read More
TEMPO’s Latest Ventures
We’ve recently had the opportunity to hop around the city meeting some fabulous new companies and becoming acquainted with several innovative brands. First we went to Kosherfest, which has become an increasingly popular event as kosher foods have become recognized by the general population as a guarantee of purity and thoughtful manufacture.
Read More
Your Instant Marketing Plan
CMOs – Here’s your marketing plan for 2012. Insert your brand, and go have a mojito. We’ve got you covered. 1) Mobilize your site. Everything is going mobile, so take a look at the most visited pages on your site, strip the rest of it out and get it programmed for mobile. (Questions? Read this: http://bit.ly/mQrOIk) Drupal and other mobile-friendly
Read More
The Face of Social Commerce:Luxury’s IQ
If you only read one thing this weekend, make it this study on the Facebook “IQ” of the top 100 Prestige brands. http://www.l2thinktank.com/prestige100facebook2011/pdf/prestige100facebook.pdf
Read More
