A conversation with Ralph Katz, Owner, and Anne Green, President, of CooperKatz & Company and Angela Cason, Chief Strategy Officer, TEMPO Strategic. Overview: In March 2017, TEMPO Strategic moved into the offices of CooperKatz and began working with them to augment their PR efforts for clients. The following is a discussion of the challenges across our respective fields. Earned,
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Archives for Meet the Experts
Focus Groups in the Digital Age
A conversation with Anne Brown, moderator with JSC Consumer Insights, Inc. AC: Clients often ask us for help choosing the right type of research – and new methods are coming out all the time. Our recent qualitative work with you and JSC led to significant changes in marketing strategy – and tangible successes. So why does it sometimes feel old-fashioned
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Specialty Food Brands – David versus Goliath battles
We worked with Rena through the creative food company she founded in 2000 with Tom Eckerle, Soup to Nuts. Together they created and photographed over 200 recipes for our agency client, Arla Foods. Rena’s expertise in every aspect of food, from recipe creation for the home cook to food service design to the taste preferences of individual markets, was
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The Inside Scoop on Facebook Likers
After reading this article about what Facebook users are thinking about “Likes”, we decided to ask our very own Social Media Community Manager to give us her input by answering a couple questions for us. Ladies and Gents, Introducing Tiffany Petrosino!
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Meet the Experts – Will Heinitz of Brinked Media
– How would you like us to introduce your business? “Brink Media specializes in Google penalty prevention and recovery. This area of specialty is extremely important for businesses to engage in so that they prevent ranking loss, and in turn do not lose any business.” – Is there an approach or philosophy that sets your company apart from your competitor?
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