We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Four–
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Archives for Mobile Technologies
QR Code Best Practices. Mobile Series Part 2
The trick with new technology is figuring out how to make it work for you so it’s worth the effort, right? We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on the mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided
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Mobile Technologies and the Modern Consumer – Fancy Food Show 2012 Presentation
One of the biggest challenges in our line of business – the strategy and execution of new technology – is context. It’s far too easy to get swamped by the new, the next, the wow. But context is essential if you want to understand and assess the usefulness of each development as it appears: Is it a tweak or a
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