[The original full-length version of this video was presented last year at the National Association of Specialty Food Marketers convention in DC. This blog post has been updated to reflect the most recent data and insights on the topic.] The video below offers the latest industry research on mobile marketing changes and how to effectively implement the technology. To make
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Archives for User Behavior
On-line Influence on In-Store Buyers
Before buying, we used to research the “big stuff”, like cars and washing machines. Now we’re looking for information about absolutely everything– right down to the ingredients in our cereal, what those tiny green dots are in your toothpaste, and what your mice think about your mouse traps. Everyone is officially researching everything before they buy it.
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Are You In Business to Inform or Persuade?
Some days it seems Dale Carnegie will never be irrelevant. His message was if you want to sell something, make it relevant to what the other person needs, not what you need. Everything after that is packaging, right? Trouble is, that was easier in the door-to-door days than online. What’s the need online? You can boil your audience down to a few key
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Cheers To You, Brand Advocates!
Ah, for the simpler times when a loyal brand advocate was someone who bought your stock. Now the metaphor has come full circle, and these advocates are branding themselves. Now it’s time to find them and tell them how much we appreciate their support! (…bonus points if you urge them to get tats of your logo)
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Is Traditional Media Finished, Multi-tasking Away From Television
…Are you telling us your family doesn’t watch television like this each night anymore?! We all know how times have changed rather drastically. Whether surfing the internet on your phone, computer, tablet, updating your Facebook status, or flipping through a magazine, we’re never JUST watching the tube anymore (because the new tube is Youtube).
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Want To Satisfy your Buy-Curiosity? Martin Lindstrom Explains How
Why do trends take hold? Why do we buy? And if we’re in a double-dip recession, why can’t you get a parking space at the mall? When the New York Times tells us luxury goods are still moving despite economic woes (Retail Sales Rise… http://nyti.ms/qMwHlR) what gives?
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Social Networking Capability… the New Indicator For Sales Increase?
For the holdouts and the doubters in the audience, the argument for the value of social media is swinging over to our side…a recent study shows a growing rate of sales are originating from social network users even if you don’t see the numbers on your social sites. Read this to see the IBM Coremetrics data that shows a rise
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Conversion Funnel games – Does Google’s Zero Moment of Truth add anything?
Okay, for all of us trying to rewrite the conversion funnel, reshape it into some semblance of a Dr. Seuss flugelhorn, (Check out this attempt — I know I saw this in the Grinch Who Stole Christmas!), Google introduces…actual research! Here’s the link to Google’s report : http://google-zmot.appspot.com/google-zmot.pdf And here’s what you’ll find out: Google partnered with Shopper Sciences http://www.shoppersciences.com to research 5000 shoppers and
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Are You Fishing Where the Fish Are?
There are no assumptions in cyberspace. Not about the age of engagement. The 55+ user demographic is rising fast, as a population with the discretionary income, the time, and the motivation to learn and stay in contact is raising the age bar online. Where is your audience, and what is there level of engagement? Here’s a quick overview in an article
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Emerging Tech Savvy Families Create New Opportunities
For five years one of our favorite ethnographers, Maren Elwood, of On-Site Research has been profiling the HIVE – detailing how families engage with technology and how its bringing them together. http://www.onsiteresearch.com/cybercensus/index.html Now the world is catching up. Are you ready for the TFF (Tech Fast Forward) Family? This insightful article will get you thinking in the right direction, including
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