Sections: What are Lead form ads? How to set up Lead Generation ads Step-by-Step Guide to Setting up Lead Generation Ads How to Create an Instant Form to collect leads directly on Facebook/Instagram If you’re reading this, you’ve likely hit a snag when creating a Lead Form [or Lead Generation] campaign on Facebook Ads Manager, so you turned to Google,
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Archives for audience
Data-Drive your business – think like Amazon
Did we tell you this was coming, or what? https://digiday.com/marketing/amazon-advertising-working-directly-brands-now-cutting-ad-agencies/ Data-driven marketing is the new normal for CMOs. But few in the C-suite grasp the opportunity the ownership of data represents. Jeff Bezos, as usual, is defining the curve. Sure, as the New York Times reports, the disruptive power of Amazon’s purchase of Whole Foods has the investment world in
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The new second opinion: How digital engagement is changing healthcare
Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Porter’s Five Forces: Focus on Higher Education Marketing
Higher Educators have more varied challenges than perhaps any other field. You have enormous client service issues, administrative challenges, budget challenges, etc. Day to day crisis management gives you little time to think about the big picture – and when you do, focusing the conversation on workable solutions usually entails negotiations across departments and lines of authority. Here’s a tool
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How to make marketing technology choices when there are 7000 options
When we started TEMPO in 2010, our mission was to help clients make the marketing technology decisions that fit their business goals. That’s still the mission, but in eight years, the marketing choices clients are faced with have exploded. If you’re a marketer, how in the world do you choose the right technology? Let’s see if we can help
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Higher Education Marketing – Front line lessons for Pre-college program marketers
Being the mother of teenagers is an invaluable tool for my other role as an education marketer. Here’s some of my recent findings from an informal search of about 50 websites aimed at summer programs for pre-college students. Heed them.
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Focus Groups in the Digital Age
A conversation with Anne Brown, moderator with JSC Consumer Insights, Inc. AC: Clients often ask us for help choosing the right type of research – and new methods are coming out all the time. Our recent qualitative work with you and JSC led to significant changes in marketing strategy – and tangible successes. So why does it sometimes feel old-fashioned
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Pinterest Marketing Matures for CPGs
Boris is the keeper of the data around here and he called me over the other day all excited. I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website. This is huge, people. With 70 million users – 80% of them female, Pinterest
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Are You Fishing Where the Fish Are?
There are no assumptions in cyberspace. Not about the age of engagement. The 55+ user demographic is rising fast, as a population with the discretionary income, the time, and the motivation to learn and stay in contact is raising the age bar online. Where is your audience, and what is there level of engagement? Here’s a quick overview in an article
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