With the number of US smartphone owners officially passing more than 50 percent of the population, marketers realize that these devices are shaping consumer behavior and purchase decisions at astonishing rates. Shoppers’ ability to access the internet on the fly affects all stages of the purchase cycle. Consumers constantly reach for their phones for product reviews, price comparisons, coupons, and
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Archives for digital strategy
The Three Gaps that are killing your Digital Strategy
Internal Gaps, Vendor Gaps, Strategic Gaps. Many clients have one or more of these critical gaps in their capabilities, and its keeping them from achieving their marketing potential online. Is this you? You have Internal Gaps How’s your technology and in-house capabilities? Website platforms have evolved tremendously in the last few years providing greater flexibility and actionable insights. You need
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Authority in the Digital Age or the volatile live of a search engine marketing firm
As a search engine marketing firm we are always trying to keep up with what is going on and this page illustrates how volatile this can be.
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